Contents
Social media platform which is widely used for SMM:
What are the benefits of social media marketing?.
What are the SMM (social media marketing) KPI?.
How can I create a social media marketing strategy?.
11 SMM (Social Media Marketing) Tips for Beginners:
SMM (Social Media Marketing) Campaign Example:
Starbucks (Instagram campaign):
Social Media Marketing (SMM)
Ready to Connect with your Audience?
In Today’s world customers expect brands o reach them on multiple platforms including social media platforms. Studies show that customers prefer only two main ways to connect with any brand or business through social media and via call.
Social media is a bit different from tradition media, such as broadcasting or printing. Social media is more personal and intimate due to its nature of sending all the data at once. We must have known the power of social media. Suppose billions of people reach your brand or post through one campaign. And those billions of people also have interest in your brand. It is all possible by social media marketing nowadays with very easy methods.
Social media marketing involves social platforms used as channels for different brand promotions, which help the t grow its audience, sales, and website traffic. These channels or platforms are the centers of SMM
Social media platform which is widely used for SMM:
- Tik Tok
What are the benefits of social media marketing?
- It will boost your website traffic
- Increase audience
- Very easy and fast content creation
- High reach
- Regular interaction with your audience
- Provide industries, markets, and competitors insights
Social Media Marketing Goals
You can pursue a huge selection of aims with SMM (social media marketing). It depends upon overall strategy of marketing of any brand or business.
Here are some of the popular and key points for SMM:
- Increase community engagement
- High sales
- lead generation
- fast website traffic growth
- easy audience growth
- customer retention
- handling negative feedbacks
- competitors and trends monitoring
- industries and markets insights
- increasing brand awareness;
- Consumer demand research.
No matter how high your goals are, you have to make a proper SMM strategy by defining them precisely.
Social Media Marketing Tools
Ten years ago, SMM is very small field so it was really easy for marketers to do work and manage manually so the tools were not used mostly. Buy Today, in this digital era, promoting your brands on social media platforms is considered a tough job, and it demands many additional tools to work properly.
Tools that are used for social media managing would be used for these purposes:
- mentions monitoring (hashtags)
- content creation
- post scheduling
- user communication or for engagement purposes
- Analyze Performance.
What are the SMM (social media marketing) KPI?
KPI’s are the key performance indications that are most important to measure any brand in SMM. These measureable values are crucial to know how your strategies are working or how successful they will achieve goals.
However, 20% of marketers do not know these SMM key performance measuring factors. We must now understand that measuring social media’s effectiveness has gone so far as just counting numbers or likes. Nowadays, it is possible to know how your strategy and efforts in SMM will affect your brand or business.
Three main metrics defies it:
- Reach metrics (outreach)
- Engagement metrics
- Conversion metrics
Engagement metrics
In addition to likes, comments, follow and shares statistics available on social media platforms. You can join them with a little complex metrics of SMMM to get the full story.
- The average engagement rate allows you to observe the way users are engaging with your campaigns.
Formula: (Likes + Comments + Shares) / Followers * 100
- Amplification rate — defines how your brand’s followers share your posts/content with other people.
Formula: Shares / Followers * 100
- Virality rate — it helps you know about your content that which of your posted content can get more value and go viral.
Formula: Shares / Impressions * 100
Conversion metrics
May your content or posts are engaging and shareable, but you must know what contribution they are making to your business or brand. Conversion metrics may show you.
- CTR (Click-through rate) — it shows how many people responded to your Click through Action CTA.
Formula: Clicks / total Impressions* 100.
- CR (Conversion rate) helps you understand how many of your visitors are converted and become your customers through your content.
Formula: Conversions / total Clicks * 100.
Reach metrics
These metrics would surely help you understand how many people can see your content without following you.
- The audience growth rate helps you track your page’s speed and its growth in terms of followers.
Formula: New followers over / total followers * 100.
- Post outreach — it shows: the number of people who have seen your content (post) since it was published?
Formula: Post views over / Total followers * 100.
- SSOV (social share of voice) defines; the number of times people mentioned your brand name or company name in contrast to your competitors.
Formula: Your mentions over All other mentions * 100.
How can I create a social media marketing strategy?
In this modern era, without a good and expert SMM strategy plan, you can do nothing, and it is impossible to make social network platforms visible without a good strategic plan. But with some points you may understand how to create SMM strategy and what the necessities of SMM strategies are.
- Firstly determine your goals for SM (social media.) Bring into the line all of your SMM goals with the overall goals of your brand or business.
- Analyze the target audience of your brand. You must learn all the growth factors of your brand’s audience and work accordingly. Customer’s persona would be very helpful to reach their hearts.
- Use main social media platforms. Choose these platform wisely, because may some of them does not suit your brand or business. You may target your audience demographically.
- Choose a unique brand’s tone or a voice because the interaction is the most important thing that combines you with your customers. Your voice or tone defines that how you perceive your business with them.
- Create an SMM content plan. Include numerous types of content, namely, entertaining, promotional, and informative.
- Define KPIs to measure your success. They should strongly correlate with the initial goals of your social media marketing efforts.
11 SMM (Social Media Marketing) Tips for Beginners:
· Signup on all social media
· Set your social media accounts properly
· Create a content plan
· Post regularly with all platform’s rules and regulations
· Include hashtags and description (must be according to your brand)
· Use visuals (images, videos, and graphics)
· Boost engagement (comments and answer the queries or text messages)
· Explore content formats and choose the best
· increase brand awareness
· Interact with your audience (replay and appreciate them)
· Must entertain your followers or subscribers
SMM (Social Media Marketing) Campaign Example:
As we know, learn from others’ mistakes and not do that again is the best practice that you can use in your life to grow. Let’s look at good SMM social media marketing by successfully engaging user-generated content and social media marketing.
Starbucks (Instagram campaign):
In 2017, Starbucks launched a campaign named “unicorn Frappuccino” .in that campaign they promoted their new drink, “gigantic pink iced coffee,” posted on Instagram. The post and color of drunk looked amazing on Instagram photos. And the trick was the drink was only available for a week.
Users made a hashtag and shared that photo willingly with #unicornfrappuccino; at that time, the number of hashtag publications was almost 155,000. Most importantly, that one-week campaign allowed them to raise their sales by 3% globally for the 2nd quarter of 2017.
